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Sister-in-laws Joo and Tan share a love for Korean cosmetics. Having spent time in the US, they both witnessed the rise in popularity of Korean Beauty trends, and Korean products being touted as must-have items. Back on UK soil, they saw an opportunity to bring the innovation and creativity behind Korean cosmetics to the Beauty-hungry masses.

Joo’s passion for beauty and makeup began as a child when she would watch her Korean mother’s skincare regime every morning and night. The various jars, bottles and tubs were a constant source of intrigue and entertainment. Suffering from atopic eczema since childhood, she has learnt the hard way that good skincare is always the foundation for Beauty. A true Londoner at heart, she is able to combine her knowledge of Korean Beauty with the current UK trends to source the best products Korea has to offer.

Tan grew up in Bangkok, San Francisco and now lives in London. Her international background is all the more colourful thanks to her interest in Korean cosmetics. She was well onboard the Korean Beauty bandwagon way before the BB cream hit international shores, and is keen to share with others the products she has discovered over the years.

Welcome to K GLOW. Peruse our collection of Korean Skincare and Beauty products, handpicked by Joo and Tan. We’ll have you glowing in no time!