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It's Innovative

The Korean beauty industry is ahead of the curve when it comes to skincare and makeup. From introducing the rest of the world to BB creams, CC creams and cushion compacts, Korea continues to research and develop new and interesting products. The consumer drives this innovation as Korean women demand the very best in skincare and beauty.

The Unique Ingredients

Innovation allows for companies to research and use unique ingredients when it comes to their skincare products. From traditional and herbal ingredients such as ginseng, bamboo, green tea to more adventurous such as snail extract, horse oil and starfish, Korean women are not afraid to experiment. Most importantly, these ingredients are effective and Korean women are known for having the most beautiful complexions in the world.

The Variety

The Korean beauty product offering is vast and the competition high. As a result there are a plethora of high quality brands and products on the market for customers to try. You're pretty much spoilt for choice when it comes to Korean Beauty!

It's Affordable

Perhaps due to the competitive market, Korean Beauty products are surprisingly affordable. High quality products such as moisturisers, sheet masks, lip and eyebrow tints can all be purchased for a lot cheaper than its western counterparts. This also allows you to experiment and sample all that the K-Beauty world has to offer.